MicroStrategy, now rebranded as Strategy, has announced plans to raise $2 billion through private debt offerings to purchase additional Bitcoin.
The company will issue 0% Convertible Senior Notes due March 1, 2030, exclusively available to qualified institutional buyers. If demand exceeds expectations, the offering can be expanded by up to $300 million.
In addition to accumulating more Bitcoin, MicroStrategy plans to allocate part of the raised funds toward general corporate purposes, including working capital. The move comes after the firm briefly paused BTC purchases for the second time in 14 weeks, reinforcing its commitment to its Bitcoin-centric strategy.
Despite the pause, market analysts assert that MicroStrategy remains steadfast in its approach, continuing its trend of selling stock privately to acquire Bitcoin. To bolster its financial capacity, the company’s shareholders recently approved a 30-fold increase in its authorized Class A shares, expanding from 330 million to 10.3 billion.
Following its corporate rebrand, MicroStrategy has reaffirmed its dedication to Bitcoin, with Chairman Michael Saylor emphasizing that the firm will intensify its Bitcoin-focused initiatives. Beyond purchases, the company aims to develop products for the Bitcoin ecosystem, including a decentralized identity service leveraging Ordinals inscriptions to bridge Web2 users to Bitcoin’s network.
MicroStrategy’s aggressive Bitcoin accumulation strategy has inspired other corporations like Semler Scientific, Metaplanet, and Riot Platforms to increase their BTC holdings. Additionally, Bitcoin-focused discussions among corporate entities and governments, particularly in the U.S. and Switzerland, continue to gain momentum amid the rising adoption of BTC as a treasury asset.
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