Trump Organization files USPTO trademark for metaverse and NFT trading platform

The Trump Organization has submitted a trademark application to the United States Patent and Trademark Office (USPTO) for the name “TRUMP,” signaling plans to enter the metaverse and digital asset markets. Filed on February 24, 2025, by DTTM Operations LLC, the filing outlines the company’s intentions to launch a virtual platform incorporating NFT trading, cryptocurrency transactions, and branded digital goods.

The trademark application details a range of digital products and services, including virtual clothing, restaurants, and a marketplace for NFTs and cryptocurrencies. It also proposes online training programs covering topics such as business, real estate, public service, and hospitality management. The platform would feature exclusive digital assets verified through NFTs, with only Trump-authorized content being available for trade.

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This move continues Trump’s engagement with blockchain-related ventures. Previously, he launched multiple NFT collections, including a series of digital trading cards, and his company has recently explored investment products tied to Bitcoin. The filing comes amid increased political scrutiny, as lawmakers debate potential conflicts of interest related to government officials engaging in digital asset markets.

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The USPTO has accepted the application but has yet to assign an examiner. Legal experts note that while trademark filings indicate business intent, they do not confirm an immediate launch. The Trump Organization’s latest move highlights the growing intersection between politics, branding, and the rapidly evolving digital economy.

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