VeChain has become the first official Layer 1 blockchain partner of the UFC in a groundbreaking global marketing deal.
The multi-year partnership will see VeChain deeply integrated into key UFC assets, including live event broadcasts, in-arena promotions, and digital content distributed across UFC’s global network, which reaches approximately 900 million TV households in 175 countries.
As part of the deal, VeChain will own the title sponsorship of the UFC’s official fighter rankings, branded as “UFC Rankings Powered by VeChain.” This integration provides significant brand visibility across UFC’s major pay-per-view events, digital platforms, and social media channels. Additionally, VeChain will have a continuous presence inside the Octagon during UFC events and Dana White’s Contender Series, along with prominent branding on UFC Fight Deck LED displays.
VeChain’s blockchain technology, widely recognized for its real-world enterprise adoption in sustainability, carbon management, and supply chain solutions, aligns with UFC’s vision of leveraging innovative technology for global impact. UFC Senior Vice President Paul Asencio praised VeChain’s efforts in promoting blockchain solutions for sustainability, stating that the partnership aims to highlight how blockchain can contribute to environmental and economic advancements.
In addition to branding, the partnership will offer VeChain exclusive access to UFC’s state-of-the-art facilities, including the Performance Institute and UFC APEX, to host corporate events. UFC athletes will also benefit from an annual brand ambassador fund, which provides financial incentives for marketing collaborations.
VeChain’s branding will make its official debut during UFC 275: Teixeira vs. Prochazka at the Singapore Indoor Stadium, marking the first numbered UFC pay-per-view event in Southeast Asia. The deal solidifies VeChain’s presence in the sports industry while expanding blockchain adoption through UFC’s global audience.
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